Srouji’s group did end up developing some of Apple’s most advancedĬhips to date for the headset, while iPhone speed gains have But I’m not sure how Federighi, the head of all software at Apple, could keep any distance at all from Apple’s first major new software platform since the iPhone. Internally he’s warned thatīuilding the high-performing chips needed for the device couldĭistract from new iPhone chips, which would probably drive more President for hardware technologies, has privately been a skeptic, Their distance and seemed wary of the headset, according to peopleįamiliar with the project. Senior vice president for software engineering, have also kept Other key figures in Apple’s top ranks, such as Craig Federighi, Thursday, Mark Gurman Recaps His Reporting on Apple’s Upcoming XR Headset and He’s Sticking With the Front-Facing Display for Googly Eyes ★ There’s a whole second State of the Union technical keynote in the afternoon where features cut from the main morning keynote can go. Anything and everything from the OSes might get cut to make time for the headset, xrOS, and Mac hardware announcements. ★Īnd if I’m right, I bet this is one of those years where after the keynote is over, and people start poring over everything Apple puts on the web, we discover a surprising number of very cool iOS and MacOS features that didn’t make it into the keynote. 1 We won’t come out of the keynote thinking it was too long we’ll come out of it with our heads spinning because it’s going to cover so much, so fast. I don’t think it’s a problem with the new “keynote movie” format. Fitting the headset and xrOS developer frameworks into the old-style on-stage WWDC keynote would have posed a problem. I suspect we’ll get a keynote that still comes in under 2 hours even with an entire 40-minute-ish segment announcing both the headset and xrOS. Here’s the thing though: post-COVID keynotes aren’t just pre-recorded, they’re very tightly edited. Probably the worst WWDC keynote ever, and the only one that ever felt under-rehearsed. That was the one with a long section on Apple Music with Jimmy Iovine on stage. The glaring exception that springs to mind was the WWDC 2015 keynote, which ran a grueling 2h:25m. (And why wouldn’t they want developers to start working on ideas?)Īpple does not like for keynotes to run longer than two hours. They might have ideally wanted to announce it before this year’s WWDC at a special event, but if they want developers to start creating software for the platform, this is the time. The same thing happened with the iPhone before Macworld Expo 2007 - there were rampant rumors that the Apple phone was finally coming, and no one hearing from sources that it wouldn’t. And, seemingly, Apple isn’t quietly trying to dampen expectations for the headset behind the scenes. There’s just too much smoke for there not to be a fire. Last year’s keynote ran 1h:48m here’s a rundown from The Verge of the major announcements.īut I do think the headset is going to be announced at WWDC. But if it’s the M-series Mac Pro (finally), that’s going to demand some presentation time. If it’s just the 15-inch MacBook Air, that’s an easy announcement: it’s a MacBook Air with a bigger display. I suspect we’re going to see new Mac hardware announced. There are going to be major new features to announce and demo for iOS/iPadOS 17, MacOS 14, and WatchOS 10. And in recent years, Federighi has gotten Apple’s software factory into such disciplined shape that there are always major updates to every single platform. There is too much ground to cover at WWDC, and 30 min is not Sense for a dedicated event or bundle it with a Mac event in If Apple is releasing a VR/AR headset this year, it makes more On Apple Fitting a Headset Announcement Into the Always-Packed WWDC Keynote Friday,
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